Outsourced Franchise Sales Organization · Atlanta, GA
Martin Franchise Consultants brings over 30 years in franchise sales and development, operations, construction, real estate, marketing, and training to emerging brands, and guides franchise candidates through the detailed process of becoming entrepreneurs.
Why choose Martin Franchise Consultants
Choose your path and the framework below reorganizes around it.
The problem
Our solution
We serve as your outsourced Franchise Sales Organization, delivering C-level franchise development leadership without adding a salary and benefits line, saving emerging franchisors tens of thousands of dollars a year.
The problem
Our solution
Emerging concepts are our specialty. We work on an exclusive basis and become an integral partner of the franchisor, essentially part of your corporate team, with our CEO managing your brand personally.
The problem
Our solution
We handle every stage (initial consultation, franchise disclosure, Discovery Day) through the signing of the franchise or development agreement. Closing transactions is what we do.
The problem
Our solution
Territory analysis, real estate broker procurement, and third-party funding resources, drawn from three decades in operations, construction, real estate, marketing, and training.
Current franchise clients
We work on an exclusive basis with several of today's top emerging franchise opportunities across multiple industries. We are very selective when choosing brands, so you will not see dozens of names here, our CEO manages each one personally with a small support team.
Gourmet cinnamon rolls
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Full-service breakfast & brunch
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Truly healthy protein shakes
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Commercial · Government · Industrial
Visit siteClient spotlight
Franchise opportunities in commercial, government, and industrial exterior cleaning, a service brand built on route density, equipment investment, and 24-hour crews. Territory analysis and funding resources come standard with every candidate we place.
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Frequently asked questions
If you do not see your question answered here, please don't hesitate to contact us.
Martin Franchise Consultants (MFC) is a franchise consulting firm and outsourced Franchise Sales Organization located in the Atlanta, GA area. We typically work with emerging concepts with under 50 franchise locations, some with only one. Our firm's franchise sales knowledge and development resources let us offer franchisor clients C-level executive services without hiring an internal VP of Franchise Sales, saving tens of thousands of dollars per year in salaries and benefits while performing at an elite sales level. We handle all aspects of franchise development, from the initial consultation to franchise disclosure to Discovery Day, culminating in the signing of an agreement. We also assist with territory analysis, real estate broker procurement, and third-party funding resources.
MFC currently works with several of today's top emerging franchise opportunities across several different industries. We work on an exclusive basis and become an integral partner of the franchisor, essentially part of the corporate team. We are very selective when choosing brands, so you won't see dozens of names in our portfolio. Our CEO, Marty Welch, manages each brand personally with a small support team.
We typically require a very reasonable retainer for a period of time as we ramp up the marketing and sale of the franchise, which could last from 3 to 12 months. We are primarily compensated when we close a franchise or development agreement. We do not require any of your company's equity. We are experts in closing transactions and strongly believe franchise fee income is critical to growing a brand in the emerging stages, so our percentage award is well below industry standard.
About the firm
Marty Welch · CEO & Founder
Marty has guided corporate franchise teams to increase brand presence, build physical locations, and achieve profitable results. As a result of his passion for entrepreneurship, he founded Martin Franchise Consultants, LLC in 2009 and serves as CEO today.
He enjoys consulting and guiding franchise candidates through the detailed process of becoming entrepreneurs in the franchise world, and has assisted many emerging brands in becoming domestically and internationally successful over the past two decades. He has personally placed over 500 franchise candidates worldwide, representing well over 2,000 franchised territories.
Marty earned his BS in Marketing from St. John's University in New York, and supports local causes from MUST Ministries to St. Jude Children's Hospital to the annual Walk to Cure Arthritis. He lives in the Metro Atlanta area with his wife Kelly and enjoys golf, baseball, travel, scuba-diving, gardening, and live music.
Selected career history
Published on multigenerational franchising and maximizing success at IFA trade shows. BS in Marketing, St. John's University.
Contact
Tell us where you are today, whether you own a concept ready to franchise or you are evaluating a franchise for the first time. Marty responds personally.
